The Urgency of Building Corporate Trust in Times of Crisis: 
A Board Conversation

Companies right now are facing difficult decisions about their finances as well as their manpower given the current pandemic. Some industries are completely shut down as advised by national governments. We are going through clearly very uncertain times, and this poses the question "what are we going to do about it?" This question is not just for the company but to the lives of those it serves, whether it be employees or their consumers. It is what we do now that would be critical in what we will be known for in the new normal. This is what we would like to tackle in this seminar.


Corporate reputation is now more important as we are "under attack" from an unseen and powerful enemy. It would be the job of the board to create a way forward so that it will pave the way for how people will remember your company.


We aim to have a conversation with CEOs and Experts on the field on their experiences and tips on how to protect and preserve corporate reputation in this difficult situation. We would like to have the difficult conversation on what we can and what is not advisable to do during this pandemic. At the end of the day, although intentions of a company would be good, it is also a matter of how they would communicate which is more important for the public. These are the things we would like to tackle in this webinar.


We have invited experts, CEOs and Board Members to identify the role of the board in defending corporate reputation and how it can be preserved in the new normal. Ultimately, We would like to have the conversation on how we can transform and adapt our reputation in order to remain relevant in the new normal.


10:00 AM - 10:10 AM

10:10 AM - 10:20 AM

10:20 AM - 10:30 AM

10:30 AM - 10:40 AM

10:40 AM - 10:50 AM

10:50 AM - 11:00 AM

11:10 AM - 11:40 AM

11:40 AM - 12:00 NN

Webinar House Rules, Introduction of Speaker and Discussion Leaders

Discussion Leaders:

Kat Luna-Abelarde

Li Hao Zhuang

Joseph Jerome Francia

Mica Tan

Jose Victor Paterno

Q&A​, Panel Discussion

Wrap-up, Closing Reminders


4 June 2020, Thursday | 10:00 AM - 12:00 NN (Open for ICD Members and Non-Members)


Invest in your Professional Development:

  • Webinar Registration Fee PHP 3,000.

  • For ICD Members, Registration is Free



Mica is a co-founder of the MFT Group, a private equity firm that restructures the corporate blueprints of family legacy businesses. With a presence in 18 cities and offices in Manila, Singapore, Hong Kong and New York, its assets stand at more than US$61 million, with a diverse portfolio of finance, healthcare and food and beverage companies. Last year, she received an Inspiring Filipina Entrepreneur Enabler award from entrepreneurship organisation Go Negosyo.


Li Hao was appointed President and Chief Executive Officer of FWD Life Philippines in January 2020.

He has over 25 years of leadership experience in financial services and consulting across Asia, the Middle East, United Kingdom, and the United States. His specialization includes sales distribution and transformation, corporate strategy, customer insights, marketing, change management, and organization restructuring.

In 2017, he joined FWD Group as Group Head of Agency Distribution. In a relatively short period of time, Li Hao created and executed the Elite Agency strategy across FWD’s six (6) regional offices, including the Philippines, and helped substantially grow the Elite Agency sales and the number of Elite agents. He has also initiated several differentiated components of the Elite Agency program such as Elite Learning, Elite Affiliates, and Elite Digital – highlighting the enthusiasm for enhancing the customer experience and driving FWD’s digital transformation.

Li Hao graduated from Loughborough University with a degree in Electronic and Electrical Engineering. He obtained his Master’s degree in Business Administration from the Massachusetts Institute of Technology.


Joseph is currently Head of International Operations of GMA Network, Inc.

He pioneered for the Network the development of TV channels designed to meet the need of expatriate Filipinos to be connected to their homeland through relevant news and entertainment TV shows. Led the forging of affiliate relationship with some of the biggest pay-TV operators in the world to make GMA programming accessible to Filipino households abroad. Formed the GMA International business unit from start-up phase and turned it into a profitable concern from its first year of operations.

Under his leadership, GMA International is the only Asian Network recognized in 2018 with a spot in the Wall of Distinction of New York-based National Association of Minorities in Communications (NAMIC) for being a consistent winner of various awards in the annual Excellence in Multicultural Marketing Awards (EMMAs) since 2013, joining media giants HBO, Comcast, BET, and Univision.

He currently leads the business unit’s response to the “digital shift” as viewing habits evolve, abetted by technology, social media, and the rise of millennial and Gen Z viewers through innovative content packages in emerging platforms.

Joseph took up Communications at the University of the Philippines, and attended the Kellogg School of Management (Chicago, Illinois, USA), and the Monash University (Melbourne, AU) for graduate studies.


Kat Luna-Abelarde is a First Vice President and Head of the International and Carrier Business Group of PLDT-Smart, where she oversees the Global Telco partnership ecosystem. She is concurrently the President and CEO of PLDT Global Corporation, the global arm of the Group which operates in key countries across Asia, North America, and Europe, primarily serving the needs of Overseas Filipino communities and Filipino Global Enterprises.

Kat started her professional career in equity management at Standard Chartered and after a brief stint in the hospitality industry, she joined PLDT in Year 2000. She has since then been at the forefront of customer markets, managing portfolios across large enterprise, small and medium scale companies and consumer business, covering various areas that include product management, marketing, sales and business development.

Kat is a member of the Management Association of the Philippines and has attended executive education courses in Wharton and under the Swedish Institute. She serves as Chairman of the Asian Carrier Conference, Vice-Chair of Conexus Mobile Alliance, and is a prominent part of the speaking circuit for industry events.

Earlier last year, Kat was chosen as one of 20 Most Prominent Women in the global telecom wholesale business by leading international media company Capacity together with other accomplished women leaders.

CMO Asia has chosen Kat as one of the finest woman leaders and achievers for 10th Asia’s Woman Leaders 2019. Very recently, she was chosen as a finalist in Pacific Telecom Conference (PTC) Outstanding CEO and Outstanding Female Executive Awards.

She is mother to 3 boys , likes reading, and keeps fit by swimming, biking and running.


He is the President and CEO of 7-Eleven local franchisor - Philippine Seven Corporation (PSC) in January 2005.

He sits on the board of trustees of the Makati business club and is Co chair of the bishops businessmen's conference, among other organizations.

He was awarded the SGV Master Entrepreneur Award by Ernst & Young in 2012. He won Asia convenience retailer of the year for NACS, a global convenience organization representing 350k stores, in 2018 and was invited to its executive committee in 2019, serving as director representing Asia Pacific.

Our panelist graduated Magna Cum Laude with a Bachelor’s degree in Engineering at Lehigh University of Pennsylvania, and is an avid cyclist, placing 2nd in his age category at the Philippine mountain bike championships in 2018.



Amor Maclang is a Globally Award-Winning Brand Architect, experienced Risk/Crisis/Reputation Strategist, Movement Maker, and Marketing & Communications Innovator. An internationally awarded champion of marketing as a force for good, her projects demonstrate that you can hit your business goals while still doing good for the country.

She is the first communications professional in the country to become an ISO 31000 Crisis Management Practitioner, one of the only professionals ever to be accomplished in both marketing and crisis management. She is also a Certified Enterprise Risk Management Professional as awarded  by the International Institute of Executive Training.

She is the leading communications, marketing, and public relations forerunner in the sphere of digital transformation, blockchain, cryptocurrency and other emerging technologies. She helps companies navigate through reputational, education and information gaps in any nascent technologies.

Currently, Amor serves as the Executive Director for the Fintech Philippines Association, the largest financial technology trade association in the country.

As a champion of Liveable cities, she is the Chair for Public Engagement of the Urban Land Institute.

As a champion of good governance, Amor is the Chair of Public Engagement of the Institute of Corporate Directors.

As a champion for innovations, Amor is the Chair for Innovations of the European Chamber of Commerce of the Philippines.

She co-founded GeiserMaclang, one of the leading PR, marketing, communications, public affairs and risk, issues and crisis management companies in the Philippines.