How to Lead in Times of Turbulence
Participation in this course meets the recommended best practice for the orientation of directors prescribed in the Revised Corporation Code of the Securities and Exchange Commission (SEC).
Complex, fast-moving threats to organizations can happen at any time and, thus, leaders need to wake up to the reality that a crisis is not a question of IF but of WHEN.
Oversight of crisis preparedness and efficient communication are key responsibilities of any board. When a crisis hits, the effectiveness of the board, and its ability to help a company thrive, will be determined by the quality and timeliness of its response.
Amid the on-going spread of Covid-19 and its lasting severe impact on the global economy, every organization is vulnerable to this crisis in one form or another. No business is immune from these impacts. The pandemic is reshaping the economic landscape and all businesses must execute a crisis communication strategy that is timely, transparent and proactive.
The Institute of Corporate Directors presents “Crisis-Ready Boards: How to Lead in Times of Turbulence”, an online course that features the critical importance of crisis communication in these challenging times. The session will highlight the following discussions:
○ What is crisis communication and why is it important? How is it different from crisis
○ How vital is the role of the board in contributing to a strategic and proactive crisis response?
○ What mindset is needed to harness any crisis into an opportunity?
○ What are the principles of a good crisis communication plan?
○ How can we effectively execute the strategies of crisis communication?
This session will be spearheaded by a Crisis Communication and Leadership Coach, Speaker and Trainer Ms. Gina Dela Vega-Cruz, who is also a Graduate Member of the Institute of Corporate Directors.
21 August 2020 | Friday
10:00 AM to 10:05 AM
10:05 AM to 10:30 AM
11:30 AM to 11:55 AM
11:55 AM to 12:00 NN
Opening and Preliminaries
Ms. Gina Dela Vega-Cruz, GICD
○ What is crisis communication and why is it important?
○ Principles of Good Crisis Communication Plan and the
needed mindset to create an opportunity amid crisis
○ Role of the Board in Crisis Response
Closing and Announcements
MS. GINA DELA VEGA-CRUZ, GICD
Gina is an established leader in integrated internal and external communications with solid experience in corporate affairs, public
relations, marketing and broadcast journalism.
She has held senior executive positions in complex and issues-rich environments: international banking, insurance and financial services, the Philippine Senate and Australian higher education.
Gina has designed strategic integrated communication programs
that built profiles and reputations, developed stakeholder and
media relations, won election campaigns, launched national and
regional events, and managed organizational change and
She further had firsthand mass media experience as a TV and
radio newscaster, script writer and public service program host.
Gina is a John Maxwell-certified speaker, trainer and coach. Her areas of expertise include public speaking and presentation skills, leadership, communications, crisis communications management and media literacy and training.
Currently, Gina is serving as a consultant to the Office of Philippine Senate President Vicente Sotto III. Further, she is a lecturer at the Armed Forces of the Philippines-Command and General Staff College (AFP-CGSC), training future generals and admirals of the Philippines and ASEAN countries on 1) Crisis Communications and Media and 2) Public Speaking and Presentation Skills. She counts among her recent clients Dole Philippines, the Bases Conversion Development Authority (BCDA) and the Department of Trade and Industry (DTI).
She is also in the pool of Speakers at Inspire Leadership Consultancy, Inc., handpicked by leading inspirational speaker, Francis Kong. In this capacity, Gina has been conducting workshops and seminars on leadership, communication, presentation and public speaking skills.
Gina is a personal and executive coach who may be engaged for one-on-one coaching sessions, either face-to-face or via phone/Skype. She also accepts corporate emceeing, hosting and facilitating jobs, on top of website and/or content creation.
She recently finished the Professional Directors Program (PDP) of the Institute of Corporate Directors (ICD) and is now available for opportunities as an Independent Board Director.
Gina obtained her Bachelor of Arts in Communication, cum laude, from the University of the Philippines, Diliman, Quezon City.